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Don’t EMAIL.
If you have all the business you will ever need, then don’t email. Or do any other type of digital marketing. Eh, sorry for the hook…because this is all about why you should email. But for most businesses, it’s easy to wonder where business owners and organization leaders should focus their marketing efforts. If you’re…
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Newsletters that are solid
One of the biggest struggles business owners face is asking for the sale without sounding overly aggressive in their newsletters. They want the sale on one side of the spectrum, but don’t want to push readers into unsubscribing by constantly using the wrong language and structure. For a solid newsletter, one that is looked forward…
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Cancer and The Clock
I’ve always believed that God speaks to us in the ways we’re most likely to notice. For me, it was a mystery involving a cheap bathroom clock—a sign that He knew exactly what was happening to us and that we weren’t walking this path alone. It all started around October of 2025. I noticed John’s…
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Stop Searching, Start Uncovering: Why “Go Find Your Purpose” is Flawed Advice
We’re often bombarded with the advice to “go find your purpose.” It sounds inspiring, but is it actually helpful? Author Candy Valentino challenges this head-on in her book, Wealth Habits: “I hate to say it, but I have to say it: go find your purpose is just like follow your passions. It’s terrible advice.” Valentino’s…
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How Local Businesses Taught Me to Dream Bigger: Lessons From 200 Emails
Over the last two years I’ve contacted over 200 local small business owners and offered my services as a copywriter for free in exchange for a testimonial for my website. Queerly enough, not one owner took me up on my offer. I know it’s typical for a copywriter to reach out and hear nothing back…